To help people understand the importance of being prepared in case of a fire, we burned a house to the ground and rebuilt it – virtually – in under 4 minutes. We used 3D projection mapping to create a realistic illusion that communicated the Johnson Insurance message in a new and interesting way. To add to the experience, we brought in a real firetruck and firefighters who coordinated the lights and siren to the action in the projection. Enough of the corporate speak... we blew people away. They loved it. Many thanks go to Mike Hachey and his team to help pull off this ambitious project.
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