The Talent Trust is a very unique organization created to support Nova Scotia's creative talent with scholarships. The challenge was to capture all the various and many disciplines they support, and create a more modern, energetic and appealing brand.
We settled on our stylized tree and are now using that as the foundation for all branding efforts. The new positioning encompasses the essence of "why": Believe in the Creativity of Nova Scotians.
The graphic circles are now branding icons that can be used creatively to express our message.
Many thanks to the great people of the Talent Trust for allowing me to help with their awesome organization.